Imagine your colour… Now multiply it.
PURE PIGMENTS MARKS A REVOLUTION IN HAIR COLOUR
Elevate your color service with powerful dyes for unexpected vibrancy and brilliance.
You will never see your colour in the same way again.
ILLUMINATED HAIR COLOR WITH BREAKTHROUGH TECHNOLOGY
Illuminated Hair Color is the result of Pure Pigments surrounding Goldwell Topchic and Colorance depth and coverage with an outer ring of extraordinary color brilliance and shine.
This layering of color creates a 3D effect that changes and morphs as light hits it.
63% more shine, on average , than the regular hair color.
Boosts the color intensity of your color formula by up to 3 times.
2 times more resistant to color fading.